Technically speaking, we help companies grow using behavioral science to align your people and processes.
In layman's terms, we help you better understand your customers and employees so you can effectively compete and grow profitably.
We serve a wide range of privately-held, public, and non-profit companies.
We don't use pre-packaged, trite, or fluff-filled processes. Each engagement is specifically tailored to the individual client, allowing us to get to the heart of the matter quickly and eliminating redundancies.
However, most engagements follow a similar structure:
1. FIND THE BLEED
We start by identifying and understanding your toughest challenges and growth obstacles, identifying where gaps exist and the relationships between them.
2. CONFIRM WITH BEHAVIORAL INSIGHTS
We validate perceptions with deep-dive customer and employee qualitative studies, determining alignment or misalignment with front-line knowledge and experience.
3. DETERMINE THE ROOT CAUSE(S)
We then connect-the-dots, pinpointing the root causes, determining their monetary and cultural impacts, defining their costs and risks to the organization.
4. DEFINE AND EXECUTE CORRECTIVE STRATEGIES
We then determine and implement targeted corrective actions and tactics, coupling with clearly defined success metrics to ensure positive, measurable outcomes.
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