What To Ask (NEW!)
Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the WHY behind the WHAT, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach.
In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
Olson also details how individuals and organizations can better tune into customer needs by sharpening their strategic focus, cultivating customer-focused behaviors, and challenging cognitive biases.
For anyone faced with discovering what customers really want, What to Ask delivers a concise approach for spotting those unspoken customer needs and converting them into real customer innovations.
Paperback or E-Book
Publisher: Ben Bella, a Matt Holt Imprint
Published: June 2022
The Customer Mission
When taking the mindset of "we need more sales", it centers on the premise that what you currently offer is your only source of profit, and that simply more of the same will generate the returns sought.
The customer isn't part of the equation. This book examines the concept of redefining the customer, and redesigning your organizational growth strategy around the customer, creating a culture of innovation and uncontested differentiation.
Paperback: 198 pages
Published: August 2018
From the most recent data, manufacturers contributed $2.17 trillion to the U.S. economy. For every $1.00 spent in manufacturing, another $1.40 is added back. This is why the continual modernization and progression of the manufacturing industry is essential.
This book examines the critical factors to “future-proof” mid-market manufacturing, including recruitment, technology, marketing, branding, and diversification.
Paperback: 190 pages
Published: August 2016
Format: Paperback and Kindle
Customer Mission Podcast
Do you truly have a customer-centric organization? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by your customers? Host Andrea Olson shares best practices, case studies, and insights on how to use a customer-centric mindset to grow faster, more competitively, and more profitably.
Host: Andrea Olson
Topics: Employee Engagement, Customer Innovation, Strategy, Organizational Culture, and Leadership
Riveting Exchanges Podcast
Andrea Olson and co-host Desiree Grace discuss the details, strategies, and nuances of business. Drawing from real-life stories and experiences, they discuss practical tips and tricks on how to navigate culture and build successful leadership skills.
The Riveting Exchanges Podcast is a guest segment of the DistributED Podcast (part of tED Magazine).
Hosts: Andrea Olson and Desiree Grace
Topics: Career, Culture, Women, Mentoring, and Leadership
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