Pragmadik Services

We are a professional behavioral science consultancy, applying the latest insights from behavioral economics, social psychology and decision science to design innovative solutions for behavior change in customers and employees.

We think good strategies and plans start with a human-centered approach, characterized by a careful definition, analysis, design and validation of behavioral drivers using scientific insights and experiments.

Core Behavioral Services


Defining key differentiators and positions to increase market competitiveness.


Customer research to uncover hidden needs, adoption barriers, and identify opportunities for growth.


Education and training programs to improve employee productivity and innovation.


Creating sales proposals and customer experiences to increase revenues and deepen loyalty.

Customer, Employee & Branding Specialized Services

Customer Behavior, Innovation & Strategy

What people say, what people do, and what people say they do, are entirely different things.

We help you understand customer perceptions, identify unmet customer needs, and design approaches to build stronger relationships, and deeper customer interaction across your products, services, communications, and brand.

Tools We Use

Qualitative Interviews
3W Ideation® Process
Behavioral Studies
Meeting Facilitation
Explanatory Sequential Research
Mixed Method Research

Competitive Analysis
Balanced Scorecards
Positioning Audits
Delphi Method
Perception Assessments
Quantitative Studies

Employee Culture Evolution & Communications

Are your teams communicating effectively across departments? Are employees engaged and productive? Do you struggle to retain great talent?

We capture employee perspectives and conduct process audits to identify internal inefficiencies and culture gaps, delivering solutions to improve operational performance and increase employee productivity.

Tools We Use

Employee Focus Groups
Communications Audits
Quantitative Surveys
Qualitative Culture Studies
Town Halls + Interviews

Recruitment + Retention Analysis
Leadership Training
Mission + Vision + Values Design
Change Management Modeling
Diversity + Inclusion Studies

Organizational Positioning & Brand Differentiation

Your leadership, internal teams, and processes need to be aligned with your differentiators before telling your story externally.

We utilize a combination of hands-on, behavioral research to evaluate your organizational differentiators, identifying misalignments between communication, leadership, and branding, designing approaches to grow share of wallet, increase loyalty, and reduce competitive pressures.

Tools We Use

External Messaging Assessments
Org Architecture Audits
Why + Purpose Development
Unique Value Proposition Design
Key Message Development

Brand Orientation Assessments
Design Thinking/Service Design
Key Differentiator Analysis
Strategy Assessments
Competitor Brand Benchmarking