Our Focus is in Only Four Areas.
Not the Whole Kitchen Sink.

‍Customer Insights - we conduct customer research to uncover hidden needs, adoption barriers, and identify opportunities for uncontested growth.

Strategic Market Positioning- we uncover your true key differentiators and design a unique market positioning approach, increasing your competitive effectiveness.

Brand Differentiation - we craft resonating message architectures and communications strategies to increase revenues and deepen customer preference.

Mindset and Behavioral Change - we design tailored approaches to organizational behavior and communication change, ensuring sustained employee adoption and engagement.

What We Deliver.
But More Importantly,
How We Make it Happen.

Uncovering Behavior-Driven Customer Insights

What people say, what people do, and what people say they do, are entirely different things.

We help you understand customer perceptions, identify unmet customer needs, and design approaches to build stronger relationships, and deepen customer interactions across your products, services, communications, and brand.

Some of the Tools We Use

Qualitative Customer Interviews
3W Ideation™ Process
Customer Behavioral Studies
Quantitative Customer Surveys

Competitive Positioning Audits
Market Needs Research
Target Audience Studies
Perception Assessments

Creating Human-Centered Strategic Positioning & Brand Differentiation

Your leadership, internal teams, and processes need to be aligned with your differentiators before telling your story externally.

We utilize a combination of hands-on, qualitative and quantitative research to evaluate your organizational differentiators, identifying misalignments between communication, leadership, and positioning; designing approaches to grow market share, increase preference, and reduce competitive pressures.

Some of the Tools We Use

External Messaging Assessments
Why & Purpose Design
Unique Value Proposition Design
Messaging Architecture Design

Brand Perception Studies
Positioning Audits
Key Differentiator Audits
Competitor Brand Benchmarking

Crafting Behavior Change By Mindset Shifting

Are your teams efficiently identifying customer problems and new opportunities? Are employees effectively innovating and collaborating?

We reveal candid employee perspectives and identify internal inefficiencies, communication, and culture gaps, delivering solutions to improve operational performance and increase customer centric behaviors.

Some of the Tools We Use

Employee Perception Studies
Communication Flow Audits
Quantitative Surveys
Qualitative Culture Studies

Recruitment & Retention Audits
Customer Centricity Training
Mission, Vision & Values Design
Town Hall & Change Facilitation