Our Focus is in Five Areas.
Not the Whole Kitchen Sink.

Customer/Audience Insight - we conduct unique audience research to uncover hidden needs, adoption barriers, and identify opportunities for uncontested growth.

Strategic Positioning- we uncover your true differentiators and design a unique market positioning approach, increasing your competitive effectiveness.

Organizational Strategy - we design strategic plans with a clear north star, adaptable to changing environments, and customizable to ensure front line adoption.  

Brand Differentiation - we craft resonating message architectures and communications strategies to increase revenues and deepen customer preference.

Organizational Change - we design tailored approaches to organizational behavior and communication change, ensuring sustained employee adoption and engagement.

Here's our method.

And Knowing the Real Problem is the Key to the Right Solution.
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Every firm has their approaches and processes, but they are designed for an assumed problem. If they are a leadership firm, your problem must be a leadership problem, because that's what they do.

But understanding the problem is 98% of the solution. We start without assumptions. We utilize a method to identify the root of problems, their interrelation, and their impact throughout your organization. Then we craft a custom solution to fit your unique operations, culture, and context.

We even designed a tool for your teams to better define problems independently, in their own functional areas.

If we find your challenge is something that isn't in our wheelhouse, we'll recommend other great firms to help you.‍

What We Can Deliver.

Uncovering Hidden Audience Needs, Behaviors & Perceptions

What people say, what people do, and what people say they do, are entirely different things.

We help you understand customer perceptions, identify unmet customer needs, and design approaches to build stronger relationships, and deepen customer interactions across your products, services, communications, and brand.

Here's more on our method.

Some of the Tools We Use Where Needed

Qualitative Interviews
3W Ideation™ Process
Quantitative Surveys

Behavior Personas
Market Needs Studies
NEV Measurement

Creating Differentiated Strategic Brand Positioning

Your leadership, internal teams, and processes need to be aligned with your differentiators before telling your story externally.

We identify your unique organizational differentiators, find misalignments between communication, leadership, and positioning, and design smart approaches to grow market share, increase preference, and reduce competitive pressures.

Here's more on our method.

Some of the Tools We Use Where Needed

Messaging Assessments
Why & Purpose Evaluation
UVP Audits

Positioning Audits
Key Differentiator Audits
Brand Benchmarking

Crafting Culture Change By Mindset Shifting

Are your teams efficiently identifying customer problems and acting on new opportunities? Are employees effectively innovating and collaborating?

We reveal candid employee perspectives and identify internal inefficiencies, communication, and culture gaps, delivering practical ways to improve operational performance, and increase customer focused behaviors.

Here's more on our method.

Some of the Tools We Use Where Needed

Perception Studies
Communication Audits
Quantitative Surveys

Qualitative Surveys
Vision/Values Audits
Satisfaction Surveys