Pragmadik Services

Pragmadik applies forward-thinking methods to uncover barriers to desired behaviors, and create interventions to overcome them.

What We Do

Behavioral Strategy

Pragmadik provides specific solutions to your unique business, communication, and process challenges, using behavioral science and deep-dive analyses, delivering empirical and measurable results.

Behavioral Insights

Pragmadik conducts research to help you understand your employees and customers needs, using a combination of behavioral science and psychology principles of decision making and behavior.

Behavioral Training

Are you looking to apply Behavioral Science in your own organization? Pragmadik helps train your team, creating a culture of innovation and provides the tools for testing your ideas through experimentation.

Behavioral Design

Pragmadik helps your team put the rubber to the road, using design thinking practices and behavioral science to improve customer and employee experiences with your brand, services, and organization.

What We Address

Customer Behavior Research & Strategy

What people say, what people do, and what people say they do, are entirely different things.

We help you understand customer perceptions, identify unmet customer needs, and design approaches to build stronger relationships, and deeper customer interaction across your products, services, communications, and brand.
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Tools We Use

Qualitative Interviews
3W Matrix® Methodology
Behavioral Studies
Focus Groups + Facilitation
Explanatory Sequential Research
Mixed Method Research

Competitive Analysis
Benchmarking
Communications + Positioning Audits
Delphi Method
Customer Perception Assessments
Quantitative Studies

Culture Evolution & Internal Communications

Are your teams communicating effectively across departments? Are employees engaged and productive? Do you struggle to retain great talent?

We capture employee perspectives and conduct process audits to identify internal inefficiencies and culture gaps, delivering solutions to improve operational performance and increase employee productivity.
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Tools We Use

Employee Focus Groups
Communications Audits
Quantitative Surveys
Qualitative Culture Studies
Town Halls + Interviews

Recruitment + Retention Analysis
Leadership Training
Mission + Vision + Values Design
Change Management Modeling
Diversity + Inclusion Studies

Organizational Positioning & Differentiation

Your leadership, internal teams, and processes need to be aligned with your differentiators before telling your story externally.

We utilize a combination of hands-on, behavioral research to evaluate your organizational differentiators, identifying misalignments between communication, leadership, and branding, designing approaches to grow share of wallet, increase loyalty, and reduce competitive pressures.
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Tools We Use

External Messaging Assessments
Organizational Architecture Audits
Why + Purpose Development
Unique Value Proposition Design
Key Message Development

Brand Orientation Assessments
Design Thinking/Service Design
Key Differentiator Analysis
Communication Strategy Assessments
Competitor Brand Benchmarking