Most attempts to change behavior have three things in common – they are difficult, they are counterintuitive, and they don’t work. Our approach is different.
We use behavioral science to deliver a high-impact, low-cost way to change behavior at scale. Pragmadik applies forward-thinking methods to uncover barriers to desired behaviors, and creates interventions to overcome them.
Areas of Focus
Our team provides specific solutions to your unique business, communication, and process challenges, using behavioral science and deep-dive analyses, delivering empirical and measurable results.
Pragmadik conducts research to help you understand your employees and customers needs, using a combination of behavioral science and psychology principles of decision making and behavior.
Are you looking to apply Behavioral Science in your own organization? Pragmadik helps train your team, creating a culture of innovation and provides the tools for testing your ideas through experimentation.
Pragmadik helps your team put the rubber to the road, using design thinking practices and behavioral science to improve customer and employee experiences with your brand, services, and organization.
Customer Behavior Research & Strategy
What people say, what people do, and what people say they do, are entirely different things.
We help you understand customer perceptions, identify unmet customer needs, and design approaches to build stronger relationships, and deeper customer interaction across your products, services, communications, and brand.
Tools We Use
3W Matrix® Methodology
Focus Groups + Facilitation
Explanatory Sequential Research
Mixed Method Research
Communications + Positioning Audits
Customer Perception Assessments
Culture Evolution & Internal Communications
Are your teams communicating effectively across departments? Are employees engaged and productive? Do you struggle to retain great talent?
We capture employee perspectives and conduct process audits to identify internal inefficiencies and culture gaps, delivering solutions to improve operational performance and increase employee productivity.
Tools We Use
Employee Focus Groups
Qualitative Culture Studies
Town Halls + Interviews
Recruitment + Retention Analysis
Mission + Vision + Values Design
Change Management Modeling
Diversity + Inclusion Studies
Organizational Positioning & Differentiation
Your leadership, internal teams, and processes need to be aligned with your differentiators before telling your story externally.
We utilize a combination of hands-on, behavioral research to evaluate your organizational differentiators, identifying misalignments between communication, leadership, and branding, designing approaches to grow share of wallet, increase loyalty, and reduce competitive pressures.
Tools We Use
External Messaging Assessments
Organizational Architecture Audits
Why + Purpose Development
Unique Value Proposition Design
Key Message Development
Brand Orientation Assessments
Design Thinking/Service Design
Key Differentiator Analysis
Communication Strategy Assessments
Competitor Brand Benchmarking
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