Pragmadik Services

We are a professional behavioral science consultancy, applying the latest insights from behavioral economics, social psychology, and design thinking to craft innovative solutions for business challenges requiring behavioral and mindset change.

We think everything should start with a human-centered approach, characterized by a careful definition of the problem, thorough analysis and validation, and designing tailored solutions rooted in real people's behaviors and mindsets.

What We Do Using Behavioral Science

Strategic Positioning

Defining key differentiators and designing unique positioning to increase market competitiveness.

Insights & Research

Customer research to uncover hidden needs, adoption barriers, and identify opportunities for uncontested growth.

Team Training

Education and training programs to improve employee productivity by shifting organizational mindsets.

Brand Messaging

Crafting resonating messages and customer experiences to increase revenues and deepen loyalty.

A Deeper Dive Into Our Services

Uncovering Behavior-Driven Customer Insights

What people say, what people do, and what people say they do, are entirely different things.

We help you understand customer perceptions, identify unmet customer needs, and design approaches to build stronger relationships, and deepen customer interactions across your products, services, communications, and brand.

Tools We Use & Services We Deliver

Qualitative Interviews
3W Ideation® Process
Behavioral Studies
Meeting Facilitation
Explanatory Sequential Research
Mixed Method Research

Competitive Analysis
Balanced Scorecards
Positioning Audits
Delphi Method
Perception Assessments
Quantitative Studies

Crafting Culture Change By Mindset Shifting

Are your teams communicating effectively across departments? Are employees engaged and productive? Do you struggle to retain great talent?

We capture employee perspectives and conduct process audits to identify internal inefficiencies and culture gaps, delivering solutions to improve operational performance and increase employee productivity.

Tools We Use & Services We Deliver

Employee Focus Groups
Communication Flow Audits
Quantitative Surveys
Qualitative Culture Studies
Town Halls & Employee Interviews

Recruitment & Retention Audits
Strategic Thinking Training
Mission, Vision & Values Design
Change Management Facilitation
Diversity & Inclusion Studies

Designing Human-Centered Brand Differentiation

Your leadership, internal teams, and processes need to be aligned with your differentiators before telling your story externally.

We utilize a combination of hands-on and quantitative research to evaluate your organizational differentiators, identifying misalignments between communication, leadership, and branding, designing approaches to grow market share, increase loyalty, and reduce competitive pressures.

Tools We Use & Services We Deliver

External Messaging Assessments
Why & Purpose Development
Unique Value Proposition Design
Key Message Development

Brand Perception Studies
Design Thinking Training
Key Differentiator Audit
Competitor Brand Benchmarking