What's holding your
organization back?

If we could just ____ ,
then our company
would be able
to ____ and ____ .

Fix It For Good.

The Customer Mission™ approach helps you reshape organizational culture and communication processes around your customer, creating sustainable differentiation and long-term growth.

The methodology is designed to enable companies to better identify, respond, and react to unmet or unserved customer needs.

Take our quick 4-question communications assessment of your company's health

Book & Training Programs.

The customer mission book

Utilizing an innovative methodology based on psychological motivators and needs, the Customer Mission book provides the framework and tools for creating a truly customer-centric company.

The book also includes multiple case studies of renowned customer-centric companies, their cultures and organizational processes.

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customer LABS

Most organizations don't capture truly useful customer insights. We often ask mediocre questions, which yield mediocre answers, and struggle to translate that input into revenue-generating deliverables. There's a better way - through Customer Labs.

Customer Labs are a set of interactive workshops focusing on engaging your key people to talk and think differently about customers, innovation, and problem solving, how to capture and leverage useful customer insights and translate them into revenue growth and more.

Learn More About Customer Labs


Your mission statement should be filled with passion, purpose, and goals, along with guiding organizational decision-making. Yet most missions are undifferentiated, unmemorable, and often meaningless. You need the Mission Lab.

Mission Lab is a one-day, practical program that teaches you why traditional mission statements fail and what a Customer Mission is (and isn't) about, the four critical components of a Customer Mission and how to craft a clear, common organizational direction and more.

Learn More About Mission Lab


We all know the old saying "lead by example". But instead, we often try to create culture change by telling rather than showing. You need a better way. You need Culture Camp.

Culture Camp is a three month, all-access program that teaches you how to understand your current culture and define where you want to go, the tools and methods to define and frame cultural change around a common purpose and more.

Learn More About Culture Camp

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