Need to better understand customer needs?

We help organizations understand their customer needs on deeper, contextual and behavioral level, eliminating the gaps and obstacles which inhibit growth and profitability.

"What people say, what people do, and what people say they do, are entirely different things."

Use customer centricity to create competitive advantage.

Companies must strike the right balance between generating value for the customer and value for the business.

We utilize research, behavioral science, and data to understand customer perceptions, identify unmet customer needs, and design approaches to build stronger relationships, and deeper customer interaction across your products, services, communications, and brand.

Our Services

Qualitative Interviews

Convergent Research

Behavioral Studies

Focus Groups + Facilitation

Explanatory Sequential Research

Exploratory Mixed Method Research

Quantitative Studies

Competitive Analysis

Benchmarking

Communications + Positioning Audits

Visual Conceptual Problem Frameworks

Customer Perception Assessments

Other services: 
Pragmadik

319-321-7396
Contact the CEO: andrea.olson@pragmadik.com