Uncovering Customer Needs

We help organizations understand their customer experience on deeper level and eliminate the gaps and obstacles which inhibit growth and profitability.

Uncovering unique customer needs that create competitive advantage.

Companies must strike the right balance between generating value for the customer and value for the business.

We utilize research, data and first-hand insights to evaluate customer perceptions, identify unmet customer needs, and design solutions to create consistent, impactful interaction across your products, services, communications, and brand.

Our Services

Qualitative Interviews

Focus Groups + Facilitation

Quantitative Studies

Differentiation Strategies

Competitive Analysis


Communications + Positioning Strategies

Customer Experience Design

Customer Perception Assessments

Other services: 

Contact the CEO: andrea.olson@pragmadik.com