/ prag'madik /
WE MAKE CUSTOMER-FACING OPERATIONS MORE COMPETITIVE & PROFITABLE.
Every business understands efficiencies when it comes to production, but very few organizations optimize their customer-facing operations, where up to 30 percent of time, money, quality, brand equity, and profits are lost. Prag'madik designs immediately actionable solutions to customer operational challenges AND helps implement them. Our core focus is to empower our clients in leading major customer operations projects. By working the full change lifecycle, we address the entire internal and external transformation, from organizational cultural impacts to long-term sustainability.
CUSTOMER OPERATIONS AREAS 
WE ADDRESS
 Digital sales and service transformation Customer strategy and experience differentiation Marketing and sales operations optimization Branding and competitive differentiation New market expansion and penetration
WAYS WE'VE INCREASED PROFITABILITY & COMPETITIVENESS
REDUCING CUSTOMER ATTRITION BY ELIMINATING COMMUNICATION INEFFICIENCIES CLIENT: Regional Small Business Development Organization SITUATION: A recent membership pricing increase was impacting renewals, and another price increase was scheduled to follow, risking over $486,000 in membership revenues. SOLUTION: Prag'madik designed and implemented a comprehensive member-education communications plan, along with developing additional value-added member programs, online payment processes, and a rate-lock grandfather clause. OUTCOMES: Member renewal rates exceeded 86%, in addition to a 14% increase in new memberships, generating over $491,000 in revenue.
INCREASING MARKETING PRODUCTIVITY WITHOUT ADDING HEADCOUNT CLIENT: INC 5000 Global Manufacturing Company SITUATION: A 4-person Marketing team was maintaining over 900 product documents, consuming over 8,320 hours equating to $225,760 spent each year, with no clear returns. SOLUTION: Prag'madik designed a streamlined review and approval process, along with implementing a database-driven infrastructure to automate and standardize material creation. OUTCOMES: Hours spent on document creation was reduced by 82%, content accuracy increased by 96%, and over $187,550 in manpower was re-purposed towards profit-impacting activities.
INCREASING SALES PROFITS BY DIVERSIFYING MARKETS CLIENT: INC 1000 International Manufacturer SITUATION: With a shrinking market and increased pricing pressures, an industry-specific manufacturer was facing a projected loss of $1,865,245 in revenues. SOLUTION: Prag'madik developed a market diversification strategy, leveraging the company's unique in-house skillsets and production capabilities, expanding 2 new product lines into 3 additional sales channels. OUTCOMES: Revenues increased by 65% within 8 months, including the raising of average product margins by 12%, generating more than $347,965 in profit.
INCREASING SALES EFFICIENCY BY STREAMLINING DATA ACCESS CLIENT: INC 5000 International Manufacturer SITUATION: The sales force struggled to increase top-line revenue, due to extensive amounts of time required to find product data across 4 different digital platforms. SOLUTION: Prag'madik conducted a time and process evaluation, and simplified product information access and delivery through the implementation of a CMS system, designing a data architecture for 5,657 parts. OUTCOMES: By modernizing the 20-year old legacy system infrastructure, internal data search time was reduced by 71% overall, equating to over $461,500 in man-hours saved.
INEFFICIENT CUSTOMER OPERATIONS CAN DRAIN PROFITABILITY 1. They Cost Large Amounts of Money A business with 100 employees spends an average downtime of 17 hours a week clarifying communication, translating to an annual cost of $528,443, according to a study by Siemens (2016). 2. They Eat Up Massive Amounts of Time According to a study done by The McKinsey Global Institute (2016), over 61% of an employee's time per week is spent on communication or finding and gathering information versus only 39% of time spent on role-specific tasks. 3. They Reduce Organizational Quality 86% of corporate executives, employees and educators say that ineffective communications & processes is a big reason for failures in the workplace, according to Salesforce.com (2017). 4. They Lower Employee & Customer Retention Organizations with high levels of customer-facing operational inefficiencies saw 18% higher employee turnover, 36% lower profitability, and 65% higher customer attrition, according to Gallup (2015).
INDUSTRIES WE SERVE Mid-Market Manufacturers Technology Companies Distributors Professional Service Providers Advanced Start-Ups Government Agencies Healthcare Financial Firms
PARTIAL CLIENT LIST
CLIENT TESTIMONIALS
"We knew we had an image issue that was impacting membership revenues. We’d been through the process before, having worked with advertising agencies that didn't understand business. Prag'madik brought a solution that transformed the way our organization engages members, increasing retention 86%." Paul Rumler Fmr. Chief Strategy Officer Quad Cities Chamber of Commerce "We had a huge challenge with increasing sales traction, and Prag'madik understood how to effectively position, message, and craft a sales program to REALLY sell, instead of the standard fluff. Our external sales team has not just embraced it, but we've seen a 82% uptick in sales in only a few short weeks." Anthony Stedillie Chief Executive Officer Knowta "Our competition was killing us online. We brought on Prag'madik to modernize our online presence, but they went above and beyond to identify and reveal strategic threats and opportunities to the business that has changed our entire model. They aren't just a vendor, they are a growth partner." Jim Claassen Fmr. Chief Operations Officer Marco Group International
OUR CLIENT ENGAGEMENT APPROACH 1) We DON'T assume the problem or the solution. 2) WE don't waste time re-hashing existing insights into fancy documents. 3) WE DON'T over-complicate the HOW. 4) WE DO identify what's not working and WHY. 5) WE DO design sustainable and effective solutions to your business challenges. 6) WE DO listen, educate and elevate your team. 7) WE DO deliver on-time, on-budget results, without nickel-and-diming.
NATIONAL PUBLICATIONS & SPEAKING ENGAGEMENTS
PAPERBACK PUBLICATION No Disruptions: The New Future for Mid-Market Manufacturing
KEYNOTE SPEAKER Manufacturing Advantage Conference: Hosted by the UW-Stout MOC
PANEL & KEYNOTE SPEAKER TrustBelt Conference: Reshoring America
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THE MARKETING THREAT The lack of strategically leveraging marketing for differentiation and customer retention is where these companies are missing out. While it's easy to understand the activities that marketing typically controls, it's harder to digest the strategic aspects where marketing can serve the organization.
THE diversification THREAT Back when U.S. manufacturing was in its heyday, prosperity came from a handful of key customers, and there was little need to explore new markets and sources of revenue. But the "great recession", dramatically impacted the way these organizations looked at their supply chain.
THE tALENT THREAT Many companies (over 80%) say there aren't enough trained, skilled workers to fill the current openings they have. Unless things change, it is projected that 2 million jobs will go unfilled over the next 5 years.
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CONTACT PRAG'MADIK let's talk about your profitability and competitiveness challenges, not sales pitches. Complete the form below and let's start creating solutions.

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andrea.olson(at)pragmadik.com 319-321-7396
CONTACT THE CEO
Copyright © 2017 All Rights Reserved by Prag'madik
WE MAKE CUSTOMER-FACING OPERATIONS MORE COMPETITIVE & PROFITABLE.
/ prag'madik /
Every business understands efficiencies when it comes to production, but very few organizations optimize their customer-facing operations, where up to 30 percent of time, money, quality, brand equity, and profits are lost. Prag'madik designs immediately actionable solutions to customer operational challenges AND helps implement them. Our core focus is to empower our clients in leading major customer operations projects. By working the full change lifecycle, we address the entire internal and external transformation, from organizational cultural impacts to long-term sustainability.
CUSTOMER OPERATIONS AREAS 
WE ADDRESS
 Digital sales and service transformation Customer strategy and experience differentiation Marketing and sales operations optimization Branding and competitive differentiation New market expansion and penetration
WAYS WE'VE INCREASED PROFITABILITY & COMPETITIVENESS
REDUCING CUSTOMER ATTRITION BY ELIMINATING COMMUNICATION INEFFICIENCIES CLIENT: Regional Small Business Development Organization SITUATION: A recent membership pricing increase was impacting renewals, and another price increase was scheduled to follow, risking over $486,000 in membership revenues. SOLUTION: Prag'madik designed and implemented a comprehensive member-education communications plan, along with developing additional value-added member programs, online payment processes, and a rate-lock grandfather clause. OUTCOMES: Member renewal rates exceeded 86%, in addition to a 14% increase in new memberships, generating over $491,000 in revenue.
INCREASING MARKETING PRODUCTIVITY WITHOUT ADDING HEADCOUNT CLIENT: INC 5000 Global Manufacturing Company SITUATION: A 4-person Marketing team was maintaining over 900 product documents, consuming over 8,320 hours equating to $225,760 spent each year, with no clear returns. SOLUTION: Prag'madik designed a streamlined review and approval process, along with implementing a database-driven infrastructure to automate and standardize material creation. OUTCOMES: Hours spent on document creation was reduced by 82%, content accuracy increased by 96%, and over $187,550 in manpower was re-purposed towards profit-impacting activities.
INCREASING SALES PROFITS BY DIVERSIFYING MARKETS CLIENT: INC 1000 International Manufacturer SITUATION: With a shrinking market and increased pricing pressures, an industry-specific manufacturer was facing a projected loss of $1,865,245 in revenues. SOLUTION: Prag'madik developed a market diversification strategy, leveraging the company's unique in-house skillsets and production capabilities, expanding 2 new product lines into 3 additional sales channels. OUTCOMES: Revenues increased by 65% within 8 months, including the raising of average product margins by 12%, generating more than $347,965 in profit.
INCREASING SALES EFFICIENCY BY STREAMLINING DATA ACCESS CLIENT: INC 5000 International Manufacturer SITUATION: The sales force struggled to increase top-line revenue, due to extensive amounts of time required to find product data across 4 different digital platforms. SOLUTION: Prag'madik conducted a time and process evaluation, and simplified product information access and delivery through the implementation of a CMS system, designing a data architecture for 5,657 parts. OUTCOMES: By modernizing the 20-year old legacy system infrastructure, internal data search time was reduced by 71% overall, equating to over $461,500 in man-hours saved.
INEFFICIENT CUSTOMER OPERATIONS CAN DRAIN PROFITABILITY 1. They Cost Large Amounts of Money A business with 100 employees spends an average downtime of 17 hours a week clarifying communication, translating to an annual cost of $528,443, according to a study by Siemens (2016). 2. They Eat Up Massive Amounts of Time According to a study done by The McKinsey Global Institute (2016), over 61% of an employee's time per week is spent on communication or finding and gathering information versus only 39% of time spent on role-specific tasks. 3. They Reduce Organizational Quality 86% of corporate executives, employees and educators say that ineffective communications & processes is a big reason for failures in the workplace, according to Salesforce.com (2017). 4. They Lower Employee & Customer Retention Organizations with high levels of customer-facing operational inefficiencies saw 18% higher employee turnover, 36% lower profitability, and 65% higher customer attrition, according to Gallup (2015).
INDUSTRIES WE SERVE Mid-Market Manufacturers Technology Companies Distributors Professional Service Providers Advanced Start-Ups Government Agencies Healthcare Financial Firms
PARTIAL CLIENT LIST
CLIENT TESTIMONIALS "We knew we had an image issue that was impacting membership revenues. We’d been through the process before, having worked with advertising agencies that didn't understand business. Prag'madik brought a solution that transformed the way our organization engages members, increasing retention 86%." Paul Rumler Fmr. Chief Strategy Officer Quad Cities Chamber of Commerce "We had a huge challenge with increasing sales traction, and Prag'madik understood how to effectively position, message, and craft a sales program to REALLY sell, instead of the standard fluff. Our external sales team has not just embraced it, but we've seen a 82% uptick in sales in only a few short weeks." Anthony Stedillie Chief Executive Officer Knowta "Our competition was killing us online. We brought on Prag'madik to modernize our online presence, but they went above and beyond to identify and reveal strategic threats and opportunities to the business that has changed our entire model. They aren't just a vendor, they are a growth partner." Jim Claassen Fmr. Chief Operations Officer Marco Group International
OUR CLIENT ENGAGEMENT APPROACH 1) We DON'T assume the problem or the solution. 2) WE don't waste time re-hashing existing insights into fancy documents. 3) WE DON'T over-complicate the HOW. 4) WE DO identify what's not working and WHY. 5) WE DO design sustainable and effective solutions to your business challenges. 6) WE DO listen, educate and elevate your team. 7) WE DO deliver on-time, on-budget results, without nickel-and-diming.
NATIONAL PUBLICATIONS & SPEAKING ENGAGEMENTS ORDER A COPY LEARN MORE
REGISTER READ ARTICLE READ ARTICLE READ ARTICLE
CONTACT PRAG'MADIK let's talk about your profitability and competitiveness challenges, not sales pitches. Complete the form below and let's start creating solutions.
/ prag'madik / andrea.olson(at)pragmadik.com 319-321-7396
Copyright © 2017 All Rights Reserved by Prag'madik