WE SIMPLIFY THE COMPLEX.

we are / prag'madik /

INTELLIGENCE-BASED MARKETING

DIFFERENTIATED BRANDING

COMMUNICATIONS PROBLEM SOLVING

 

LESS IS MORE.

There are 73 types of marketing strategies, and many organizations have tried them all. We believe it's about doing less, not more. Using the right combination of approaches to fix root-cause problems, simply and quickly. Prag'madik is a global branding and marketing consultancy. We use facts, experience, intuition, and creativity to help organizations compete more effectively with less.

TALK TO US WHEN:

You're missing strategic guidance for the teams that develop your communications Your customers seem unclear on your services, benefits and/or differentiators Growth has plateaued or is starting to fall back You're going through a big change or product launch and need a clear strategy You want to build in-house culture around the customer experience Marketing has not generated the leads or results you've expected

WHAT'S YOUR CHALLENGE?

INDUSTRIAL

Manufacturing | Fabrication

MARKETS WE SERVE

B2B

Products | Services

HIGH TECH

Software | Web Platforms

COMMUNITIES

Cities | Administrations

76

NATIONAL SPEAKING ENGAGEMENTS

598

CUPS OF COFFEE

142

PUBLISHED WORKS + BOOKS

251

SUCCESSFUL CLIENT WORKS

OUR SERVICES

We help you make profit, not just make it pretty. The idea is to sell something. Or to reduce costs. Or to improve performance and differentiation. Here's just a sampling of ways we've helped our clients:

COMMUNICATION PLANNING

External Communications Strategies Digital Marketing & Content Strategy Opportunity & Diversification Strategies

BRAND DEVELOPMENT

Global Branding Strategies Brand Messaging & Positioning Brand Identity Design

MARKETING STRATEGIES

Marketing Plan & Program Design Differentiation Strategies Customer Engagement Strategies

GO-TO-MARKET PROGRAMS

New Product Launch Campaigns Targeted Marketing Programs Customer & Competitor Profiling

ORGANIZATIONAL OPTIMIZATION

Marketing Team Architecture Design Front-Of-House Process Streamlining Third-Party Resource Assessments

BUSINESS DEVELOPMENT

Customer Retention & Acquisition Strategies Up-Sell & Cross-Sell Strategy Product & Market Diversification Strategies

FEATURED CLIENT WORKS

VIEW ALL

OUR APPROACH

You don't need an overly complex, 127-step process to figure out what your marketing challenges are and how to fix them. You've likely been living with them for a long time. We believe that simple is smart. So we keep it simple. 1) DON'T assume the problem or the solution. 2) dON'T waste time re-hashing existing insights into fancy documents. 3) DON'T over complicate the HOW. 4) DO identify what's not working and WHY. 5) DO design a sustainable, effective and economical strategy. 6) DO listen, educate and elevate. 7) ALWAYS deliver invaluable insights and responsiveness.

LATEST PUBLICATIONS & PRESENTATIONS

 PODCAST GUEST SPEAKER

Selling the idea of Marketing to Manufacturing

LISTEN NOW

NO DISRUPTIONS - BOOK

The New Future for Mid-Market Manufacturing

ORDER A COPY

FABTECH SESSION

Building a Differentiated Global Brand

VIEW SCHEDULE

ENGAGEMENT OPTIONS

LATEST ARTICLES

THE 5 FAILS OF INDUSTRIAL MARKETING

BY A.OLSON . 12 SEPTEMBER 2016

With ever shrinking marketing departments over the last decade, it's no wonder that industrial marketers are failing. Despite the lack of resources, industrial marketers should not be falling short. There are 5 core reasons why this is happening.

READ MORE

Are MILLENNIALS REALLY DIFFERENT?

BY A.OLSON . 13 SEPTEMBER 2016

There's hundreds upon thousands of articles talking about "marketing to millennials". While often times the mechanisms are different, the wants and needs are arguably the same across all generations.

READ MORE

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let's talk about your challenges. We aren't here to give you a sales pitch. We want to help educate and enable your business to thrive. And by the way, oUR SERVICES ARE TAX DEDUCTIBLE.

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CONTACT

WHAT WE DO

CONNECT

Prag'madik is a global branding and marketing consultancy. We use facts, experience, and creativity to help organizations compete more effectively with less.
Davenport, Iowa andrea.olson@pragmadik.com Phone: 319-321-7396
+ Logic-Based Marketing
+ Differentiated Branding
+ Simplifying Communications
+ Strategy-Centered Problem Solving
Copyright © 2016 All Rights Reserved by Prag'madik
we are / prag'madik /
There are 73 types of marketing strategies, and many organizations have tried them all. We believe it's about doing less, not more. Using the right combination of approaches to fix root-cause problems, simply and quickly. Prag'madik is a global branding and marketing consultancy. We use facts, experience, intuition, and creativity to help organizations compete more effectively with less. You're missing strategic guidance for the teams that develop your communications Your customers seem unclear on your services, benefits and/or differentiators Growth has plateaued or is starting to fall back You're going through a big change or product launch and need a clear strategy You want to build in-house culture around the customer experience Marketing has not generated the leads or results you've expected
Manufacturing | Fabrication
Products | Services
Software | Web Platforms
Cities | Administrations
We help you make profit, not just make it pretty. The idea is to sell something. Or to reduce costs. Or to improve performance and differentiation. Here's just a sampling of ways we've helped our clients:
External Communications Strategies Digital Marketing & Content Strategy Opportunity & Diversification Strategies
Global Branding Strategies Brand Messaging & Positioning Brand Identity Design
Marketing Plan & Program Design Differentiation Strategies Customer Engagement Strategies
New Product Launch Campaigns Targeted Marketing Programs Customer & Competitor Profiling
Marketing Team Architecture Design Front-Of-House Process Streamlining Third-Party Resource Assessments
Customer Retention & Acquisition Strategies Up-Sell & Cross-Sell Strategy Product & Market Diversification Strategies
You don't need an overly complex, 127-step process to figure out what your marketing challenges are and how to fix them. You've likely been living with them for a long time. We believe that simple is smart. So we keep it simple. 1) DON'T assume the problem or the solution. 2) dON'T waste time re-hashing existing insights into fancy documents. 3) DON'T over complicate the HOW. 4) DO identify what's not working and WHY. 5) DO design a sustainable, effective and economical strategy. 6) DO listen, educate and elevate. 7) ALWAYS deliver invaluable insights and responsiveness.
Most manufacturers (and other companies for that matter) believe they sell products, and why not? At the end of the day, the product is really only a part of the purchase. This is often forgotten.
With ever shrinking marketing departments over the last decade, it's no wonder that industrial marketers are failing. Despite the lack of resources, industrial marketers should not be falling short. There are 5 core reasons why this is happening.
There's hundreds upon thousands of articles talking about "marketing to millennials". While often times the mechanisms are different, the wants and needs are arguably the same across all generations.
let's talk about your challenges. We aren't here to give you a sales pitch. We want to help educate and enable your business to thrive. And by the way, oUR SERVICES ARE TAX DEDUCTIBLE.
Prag'madik is a global branding and marketing consultancy. We use facts, experience, and creativity to help organizations compete more effectively with less.
Davenport, Iowa andrea.olson@pragmadik.com Phone: 319-321-7396
Copyright © 2016 All Rights Reserved by Prag'madik
we are / prag'madik /
There are 73 types of marketing strategies, and many organizations have tried them all. We believe it's about doing less, not more. Using the right combination of approaches to fix root-cause problems, simply and quickly. Prag'madik is a global branding and marketing consultancy. We use facts, experience, intuition, and creativity to help organizations compete more effectively with less. You're missing strategic guidance for the teams that develop your communications Your customers seem unclear on your services, benefits and/or differentiators Growth has plateaued or is starting to fall back You're going through a big change or product launch and need a clear strategy You want to build in-house culture around the customer experience Marketing has not generated the leads or results you've expected
Manufacturing | Fabrication
Products | Services
Software | Web Platforms
Cities | Administrations
We help you make profit, not just make it pretty. The idea is to sell something. Or to reduce costs. Or to improve performance and differentiation. Here's just a sampling of ways we've helped our clients:
External Communications Strategies Digital Marketing & Content Strategy Opportunity & Diversification Strategies
Global Branding Strategies Brand Messaging & Positioning Brand Identity Design
Marketing Plan & Program Design Differentiation Strategies Customer Engagement Strategies
New Product Launch Campaigns Targeted Marketing Programs Customer & Competitor Profiling
Marketing Team Architecture Design Front-Of-House Process Streamlining Third-Party Resource Assessments
Customer Retention & Acquisition Strategies Up-Sell & Cross-Sell Strategy Product & Market Diversification Strategies
You don't need an overly complex, 127-step process to figure out what your marketing challenges are and how to fix them. You've likely been living with them for a long time. We believe that simple is smart. So we keep it simple. 1) DON'T assume the problem or the solution. 2) dON'T waste time re-hashing existing insights into fancy documents. 3) DON'T over complicate the HOW. 4) DO identify what's not working and WHY. 5) DO design a sustainable, effective and economical strategy. 6) DO listen, educate and elevate. 7) ALWAYS deliver invaluable insights and responsiveness.
Most manufacturers (and other companies for that matter) believe they sell products, and why not? At the end of the day, the product is really only a part of the purchase. This is often forgotten.
With ever shrinking marketing departments over the last decade, it's no wonder that industrial marketers are failing. Despite the lack of resources, industrial marketers should not be falling short. There are 5 core reasons why this is happening.
There's hundreds upon thousands of articles talking about "marketing to millennials". While often times the mechanisms are different, the wants and needs are arguably the same across all generations.
let's talk about your challenges. We aren't here to give you a sales pitch. We want to help educate and enable your business to thrive. And by the way, oUR SERVICES ARE TAX DEDUCTIBLE.
Prag'madik is a global branding and marketing consultancy. We use facts, experience, and creativity to help organizations compete more effectively with less.
Davenport, Iowa andrea.olson@pragmadik.com Phone: 319-321-7396
Copyright © 2016 All Rights Reserved by Prag'madik
we are / prag'madik /
There are 73 types of marketing strategies, and many organizations have tried them all. We believe it's about doing less, not more. Using the right combination of approaches to fix root-cause problems, simply and quickly. Prag'madik is a global branding and marketing consultancy. We use facts, experience, intuition, and creativity to help organizations compete more effectively with less. You're missing strategic guidance for the teams that develop your communications Your customers seem unclear on your services, benefits and/or differentiators Growth has plateaued or is starting to fall back You're going through a big change or product launch and need a clear strategy You want to build in-house culture around the customer experience Marketing has not generated the leads or results you've expected
Manufacturing | Fabrication
Products | Services
Software | Web Platforms
Cities | Administrations
We help you make profit, not just make it pretty. The idea is to sell something. Or to reduce costs. Or to improve performance and differentiation. Here's just a sampling of ways we've helped our clients:
External Communications Strategies Digital Marketing & Content Strategy Opportunity & Diversification Strategies
Global Branding Strategies Brand Messaging & Positioning Brand Identity Design
Marketing Plan & Program Design Differentiation Strategies Customer Engagement Strategies
New Product Launch Campaigns Targeted Marketing Programs Customer & Competitor Profiling
Marketing Team Architecture Design Front-Of-House Process Streamlining Third-Party Resource Assessments
Customer Retention & Acquisition Strategies Up-Sell & Cross-Sell Strategy Product & Market Diversification Strategies
You don't need an overly complex, 127-step process to figure out what your marketing challenges are and how to fix them. You've likely been living with them for a long time. We believe that simple is smart. So we keep it simple. 1) DON'T assume the problem or the solution. 2) dON'T waste time re-hashing existing insights into fancy documents. 3) DON'T over complicate the HOW. 4) DO identify what's not working and WHY. 5) DO design a sustainable, effective and economical strategy. 6) DO listen, educate and elevate. 7) ALWAYS deliver invaluable insights and responsiveness.
Most manufacturers (and other companies for that matter) believe they sell products, and why not? At the end of the day, the product is really only a part of the purchase. This is often forgotten.
With ever shrinking marketing departments over the last decade, it's no wonder that industrial marketers are failing. Despite the lack of resources, industrial marketers should not be falling short. There are 5 core reasons why this is happening.
There's hundreds upon thousands of articles talking about "marketing to millennials". While often times the mechanisms are different, the wants and needs are arguably the same across all generations.
let's talk about your challenges. We aren't here to give you a sales pitch. We want to help educate and enable your business to thrive. And by the way, oUR SERVICES ARE TAX DEDUCTIBLE.
Prag'madik is a global branding and marketing consultancy. We use facts, experience, and creativity to help organizations compete more effectively with less.
Davenport, Iowa andrea.olson@pragmadik.com Phone: 319-321-7396
Copyright © 2016 All Rights Reserved by Prag'madik
we are / prag'madik /
There are 73 types of marketing strategies, and many organizations have tried them all. We believe it's about doing less, not more. Using the right combination of approaches to fix root-cause problems, simply and quickly. Prag'madik is a global branding and marketing consultancy. We use facts, experience, intuition, and creativity to help organizations compete more effectively with less. You're missing strategic guidance for the teams that develop your communications Your customers seem unclear on your services, benefits and/or differentiators Growth has plateaued or is starting to fall back You're going through a big change or product launch and need a clear strategy You want to build in-house culture around the customer experience Marketing has not generated the leads or results you've expected
Manufacturing | Fabrication
Products | Services
Software | Web Platforms
Cities | Administrations
We help you make profit, not just make it pretty. The idea is to sell something. Or to reduce costs. Or to improve performance and differentiation. Here's just a sampling of ways we've helped our clients:
External Communications Strategies Digital Marketing & Content Strategy Opportunity & Diversification Strategies
Global Branding Strategies Brand Messaging & Positioning Brand Identity Design
Marketing Plan & Program Design Differentiation Strategies Customer Engagement Strategies
New Product Launch Campaigns Targeted Marketing Programs Customer & Competitor Profiling
Marketing Team Architecture Design Front-Of-House Process Streamlining Third-Party Resource Assessments
Customer Retention & Acquisition Strategies Up-Sell & Cross-Sell Strategy Product & Market Diversification Strategies
You don't need an overly complex, 127-step process to figure out what your marketing challenges are and how to fix them. You've likely been living with them for a long time. We believe that simple is smart. So we keep it simple. 1) DON'T assume the problem or the solution. 2) dON'T waste time re-hashing existing insights into fancy documents. 3) DON'T over complicate the HOW. 4) DO identify what's not working and WHY. 5) DO design a sustainable, effective and economical strategy. 6) DO listen, educate and elevate. 7) ALWAYS deliver invaluable insights and responsiveness.
Most manufacturers (and other companies for that matter) believe they sell products, and why not? At the end of the day, the product is really only a part of the purchase. This is often forgotten.
With ever shrinking marketing departments over the last decade, it's no wonder that industrial marketers are failing. Despite the lack of resources, industrial marketers should not be falling short. There are 5 core reasons why this is happening.
There's hundreds upon thousands of articles talking about "marketing to millennials". While often times the mechanisms are different, the wants and needs are arguably the same across all generations.
let's talk about your challenges. We aren't here to give you a sales pitch. We want to help educate and enable your business to thrive. And by the way, oUR SERVICES ARE TAX DEDUCTIBLE.
Prag'madik is a global branding and marketing consultancy. We use facts, experience, and creativity to help organizations compete more effectively with less. Davenport, Iowa andrea.olson@pragmadik.com Phone: 319-321-7396
Copyright © 2016 All Rights Reserved by Prag'madik