We make manufacturing + tech companies grow.
The practical-minded integrated marketing firm.
Talk to us when: You're missing strategic guidance for the teams that develop your communications Your customers seem unclear on your services, benefits and/or differentiators Growth has plateaued or is starting to fall back You're going through a big change or product launch and need a clear strategy You want to build in-house culture & process around the customer experience Marketing has not generated the leads or results you've expected

SEND OUR CEO YOUR CHALLENGE

We've worked in your industry. Not just for it.
The 4 things we do We help you make a profit, not just make it pretty. This is how:

WE HELP YOU MODERNIZE

WE HELP YOU DIFFERENTIATE

By breaking down internal silos and redesigning marketing + communication processes to improve enterprise efficiency. Team Architecture & Alignment Marketing & Sales Automation Digital Change Management By getting you out of the commodity trap and creating new competitive advantages to increase market share. Brand Strategy & Positioning Product & Market Diversification Customer Experience Transformation

WE HELP YOU OPTIMIZE

WE HELP YOU IMPLEMENT

By auditing current initiatives and targeting future investments to generate returns, both internally + externally. Integrated Marketing Planning Channel Partner Engagement Recurring Revenue Strategies By working as an extension to your internal teams and serving as an educator to boost turnaround time + quality. Product Launches & Re-Launches Campaigns & Promotions Sales & Marketing Materials
Featured client work
OMNISIGHT INTERACTIVE BRAND POSITIONING + PRODUCT AND MARKET DIVERSIFICATION A Philadelphia-based virtual tour company had a superior platform and a premier client base, but was seeking to expand and accelerate growth. Prag'madik worked with the team to evaluate key differentiators, refine their market positioning and design a diversification strategy that was cost-effective and targeted a new market niche. The approach expanded the company into the Virtual Reality space, and has dramatically increased new client acquisition.
QUAD CITIES CHAMBER OF COMMERCE BRAND MESSAGING + CUSTOMER EXPERIENCE TRANSFORMATION The Quad Cities Chamber of Commerce had a range of brand messages with very little continuity and message consistency, causing duplication of efforts and reduced marketing effectiveness. In addition, organizational changes required a re-examination of their communications and membership strategies. Prag'madik worked with their executive team to refine their positioning, defining unique messages and tone, modernizing and crafting a series of communications, membership, and event strategies. The results provided the organization a simple, easy-to-use framework to follow as the organization grows.
TERROSTAR INTERACTIVE BRAND POSITIONING + PRODUCT AND MARKET DIVERSIFICATION A Quad Cities-based web development company offered superior design services and advanced web technologies, but had challenges with market awareness and needed to accelerate growth in targeted industry verticals. Prag'madik worked with the Terrostar team to define a strategic plan, including brand positioning, messaging, audience segmentation, and a technical development strategy for high-opportunity industries. The results delivered critical differentiation and sales tools to generate new growth quickly, both locally and regionally.
INC 1000 MANUFACTURER BRAND POSITIONING AND MESSAGING + TEAM ARCHITECTURE + MARKETING SALES AUTOMATION An INC 1000 global manufacturer had an unstructured marketing program, with little capacity to measure investment performance. In addition, organizational growth to different countries required a re-examination of their brand identity and global messaging. Prag'madik worked with their executive team to modernize their brand identity, defining regionally-relevant messaging, a global marketing strategy and a complete re-architecture of their marketing resources worldwide. The results invigorated global sales and internal culture, increasing bottom-line revenues and international employee satisfaction.
ADVANCED COATING CONCEPTS BRAND POSITIONING + SALES AND MARKETING MATERIALS Advanced Coating Concepts offered a wide variety of complimentary services - power turf equipment, utility buildings and powder coating services. Over time, each company division had established its own identity, brand and website, fragmenting the brand and increasing marketing costs. Prag'madik worked with the team to merge the brands under one identity, unifying visuals and creating a central website to present "one face" to the customer. The new site, built into a user-friendly CMS, allowed their team to easily maintain the site over time with new equipment updates.
KNOWTA TECHNOLOGIES BRAND MESSAGING + SALES AND MARKETING MATERIALS Knowta had a unique and patented college advertising technology platform. Having secured a major account with Ohio State University, they were challenged with building a large advertiser base, and needed to effectively communicate their offerings. Prag'madik worked with the team to design a series of sales kits, modernizing the brand identity, messaging and visuals, centered on audience segmentation. The result was a series of materials and a strategy that enabled Knowta to meet their targets, and catapult the platform to other major universities and public library facilities across the U.S.

CONTACT OUR CEO FOR MORE CLIENT REFERENCES

How we work You don't need a 27-step process to identify your marketing, sales & growth challenges. So we keep it simple. 1) We DON'T assume the problem or the solution. 2) WE don't waste time re-hashing existing insights into fancy documents. 3) WE DON'T over-complicate the HOW. 4) WE DO identify what's not working and WHY. 5) WE DO design sustainable and effective solutions to your business challenges. 6) WE DO listen, educate and elevate your team. 7) WE DO deliver on-time results and without nickel-and-diming.
 Publications + presentations

Differentiating in a Commoditized Market

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Building a Differentiated Global Brand

FIRST FRIDAY KEYNOTE

PAPERBACK PUBLICATION

The New Future for Mid-Market Manufacturing

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ATTEND EVENT

CENTER STAGE SPEAKER

We assume that B2B industrial buyers make logical, rational, analytical, and deliberate decisions. They buy on specifications, price, thorough comparisons, and relationships. As marketers, all we have to do is give them the information they need, right? It's really not that simple.

READ ARTICLE

In the old school, B2B manufacturing world, business was done with a handshake. But as things change, and new competitors/technologies/markets come into the fold, customer expectations change and your business has to change with it.

THE (MANUFACTURING) CUSTOMER EXPERIENCE

MARKETING & DIFFERENTIATION IN 2017

Another year has passed, and most everyone believes it's time to set resolutions to make significant changes. So when you look back at your marketing efforts from 2016, what are you going to do differently in 2017?

READ ARTICLE

READ ARTICLE

Lazy Industrial Buyers Are Your Competitive Advantage

Schedule a chat let's talk about your challenges. We aren't here to give you a sales pitch. We want to help educate and enable your business to thrive. And by the way, our SERVICES ARE TAX DEDUCTIBLE.

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CONTACT THE CEO

andrea.olson@pragmadik.com Phone: 319-321-7396
Copyright © 2016 All Rights Reserved by Prag'madik
We make manufacturing + tech companies grow.
The practical-minded integrated marketing firm.
Talk to us when: You're missing strategic guidance for the teams that develop your communications Your customers seem unclear on your services, benefits and/or differentiators Growth has plateaued or is starting to fall back You're going through a big change or product launch and need a clear strategy You want to build in-house culture & process around the customer experience Marketing has not generated the leads or results you've expected
We've worked in your industry. Not just for it.
The 4 things we do We help you make a profit, not just make it pretty. This is how:
By breaking down internal silos and redesigning marketing + communication processes to improve enterprise efficiency. Team Architecture & Alignment Marketing & Sales Automation Digital Change Management By getting you out of the commodity trap and creating new competitive advantages to increase market share. Brand Strategy & Positioning Product & Market Diversification Customer Experience Transformation
By auditing current initiatives and targeting future investments to generate returns, both internally + externally. Integrated Marketing Planning Channel Partner Engagement Recurring Revenue Strategies By working as an extension to your internal teams and serving as an educator to boost turnaround time + quality. Product Launches & Re-Launches Campaigns & Promotions Sales & Marketing Materials
Featured client work
How we work You don't need a 27-step process to identify your marketing, sales & growth challenges. So we keep it simple. 1) We DON'T assume the problem or the solution. 2) WE don't waste time re-hashing existing insights into fancy documents. 3) WE DON'T over-complicate the HOW. 4) WE DO identify what's not working and WHY. 5) WE DO design sustainable and effective solutions to your business challenges. 6) WE DO listen, educate and elevate your team. 7) WE DO deliver on-time results and without nickel-and-diming.
 Publications + presentations
Schedule a chat let's talk about your challenges. We aren't here to give you a sales pitch. We want to help educate and enable your business to thrive. And by the way, our SERVICES ARE TAX DEDUCTIBLE.
andrea.olson@pragmadik.com Phone: 319-321-7396
Copyright © 2016 All Rights Reserved by Prag'madik
We make manufacturing + tech companies grow.
The practical-minded integrated marketing firm.
Talk to us when: You're missing strategic guidance for the teams that develop your communications Your customers seem unclear on your services, benefits and/or differentiators Growth has plateaued or is starting to fall back You're going through a big change or product launch and need a clear strategy You want to build in-house culture & process around the customer experience Marketing has not generated the leads or results you've expected
We've worked in your industry. Not just for it.
The 4 things we do We help you make a profit, not just make it pretty. This is how:
By breaking down internal silos and redesigning marketing + communication processes to improve enterprise efficiency. Team Architecture & Alignment Marketing & Sales Automation Digital Change Management
By getting you out of the commodity trap and creating new competitive advantages to increase market share. Brand Strategy & Positioning Product & Market Diversification Customer Experience Transformation By auditing current initiatives and targeting future investments to generate returns, both internally + externally. Integrated Marketing Planning Channel Partner Engagement Recurring Revenue Strategies By working as an extension to your internal teams and serving as an educator to boost turnaround time + quality. Product Launches & Re-Launches Campaigns & Promotions Sales & Marketing Materials
Featured client work
How we work You don't need a 27-step process to identify your marketing, sales & growth challenges. So we keep it simple. 1) We DON'T assume the problem or the solution. 2) WE don't waste time re-hashing existing insights into fancy documents. 3) WE DON'T over-complicate the HOW. 4) WE DO identify what's not working and WHY. 5) WE DO design sustainable and effective solutions to your business challenges. 6) WE DO listen, educate and elevate your team. 7) WE DO deliver on-time results and without nickel-and-diming.
 Publications + presentations
Schedule a chat let's talk about your challenges. We aren't here to give you a sales pitch. We want to help educate and enable your business to thrive. And by the way, our SERVICES ARE TAX DEDUCTIBLE.
andrea.olson@pragmadik.com Phone: 319-321-7396
Copyright © 2016 All Rights Reserved by Prag'madik
We make manufacturing + tech companies grow.
The practical-minded integrated marketing firm.
Talk to us when: You're missing strategic guidance for the teams that develop your communications Your customers seem unclear on your services, benefits and/or differentiators Growth has plateaued or is starting to fall back You're going through a big change or product launch and need a clear strategy You want to build in-house culture & process around the customer experience Marketing has not generated the leads or results you've expected
We've worked in your industry. Not just for it.
The 4 things we do We help you make a profit, not just make it pretty. This is how:
By breaking down internal silos and redesigning marketing + communication processes to improve enterprise efficiency. Team Architecture & Alignment Marketing & Sales Automation Digital Change Management
By getting you out of the commodity trap and creating new competitive advantages to increase market share. Brand Strategy & Positioning Product & Market Diversification Customer Experience Transformation By auditing current initiatives and targeting future investments to generate returns, both internally + externally. Integrated Marketing Planning Channel Partner Engagement Recurring Revenue Strategies
By working as an extension to your internal teams and serving as an educator to boost turnaround time + quality. Product Launches & Re-Launches Campaigns & Promotions Sales & Marketing Materials
Featured client work
How we work You don't need a 27-step process to identify your marketing, sales & growth challenges. So we keep it simple. 1) We DON'T assume the problem or the solution. 2) WE don't waste time re-hashing existing insights into fancy documents. 3) WE DON'T over-complicate the HOW. 4) WE DO identify what's not working and WHY. 5) WE DO design sustainable and effective solutions to your business challenges. 6) WE DO listen, educate and elevate your team. 7) WE DO deliver on-time results and without nickel-and-diming.
 Publications + presentations
Schedule a chat let's talk about your challenges. We aren't here to give you a sales pitch. We want to help educate and enable your business to thrive. And by the way, our SERVICES ARE TAX DEDUCTIBLE.
andrea.olson@pragmadik.com Phone: 319-321-7396
Copyright © 2016 All Rights Reserved by Prag'madik