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KEY SESSION SPEAKER
KEY SESSION & PANEL SPEAKER
The New Future for Mid-Market Manufacturing
How to Manage Multiple Leadership Roles in Manufacturing
10 Assumptions That Will Kill Your Company
Industrial Marketers Are Solving The Wrong Problems
Lazy Industrial Buyers Are Your Competitive Advantage
Why Have Marketing in Manufacturing?
Industrial marketing departments (if they exist at all) are continually bombarded with more and more requests for materials, tools, and campaigns to address flat or declining sales. The issue is that more stuff isn't the solution to the problem. The problem actually hasn't been addressed at all.
We assume that B2B industrial buyers make logical, rational, analytical, and deliberate decisions. They buy on specifications, price, thorough comparisons, and relationships. As marketers, all we have to do is give them the information they need, right? It's really not that simple.
With many sales build upon long-term relationships, why does a manufacturer need marketing? It's a frequent misconception that many manufacturing leaders have a hard time getting their minds around.
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