Method
We Create Your Elastic Strategy.
Organizations often view challenges in overly simplistic terms. Sales are down? Just find ways to increase it. Lack of innovative ideas? Just hold some brainstorming sessions. Need a strategy? Just create a strategies team.
When the resulting "solutions" don't move the needle, we blame an organizational resistance to change or simply label it a bad idea, and we're back to square one. However, change isn't that black and white. It is layered, complex, and interrelated.
But it can be as simple as answering three questions as honestly as possible:
Where are we now?
Where do we want to go?
What is a flexible path to get there?
Answering these questions requires an understanding the triumvirate underlying every successful strategic change:
1. Capabilities - How the vision/goals are defined, operationalized, and integrated into the business
2. Customer - How the organization interprets and addresses audience needs, perceptions, and behaviors
3. Culture - How the organizational culture perceives and adopts new ideas and concepts
This is the framework for the Elastic Strategy™.
Show Me a Visual of the Elastic Strategy
Approach
Tell Me a Bit More About This Methodology.
Our approach was born from 15 years of research with over 100 companies.
We found there were three essential components to successful, sustainable strategic change - capabilities construct, customer acumen, and cultural aptitude.
Each drove the ability of the other to operate effectively. Without all three working in harmony, any strategic change effort always fell short of expectations.
We use this framework to evaluate your capabilities, customer, and culture gaps and traps, pinpoint precise change levers, identify what should remain unchanged, and how to seamlessly implement it all.
Examination
Deeper Areas We Examine Throughout The Process.
We customize each implementation to eliminate duplicate efforts, maximize efficiency, and get you to action quicker.
Capabilities Construct
-Differentiators
-Orientation
-Positioning
-Framing
Customer Acumen
-Wants
-Needs
-Behaviors
-Perceptions
Cultural Aptitude
-Baggage
-Behaviors
-Communication
-Hierarchies
If it's time to break the ineffective change cycle, we're happy to chat further on the framework,train your team to use it, or lead a guided engagement.
