Method
Congrats! You've Created a Strategy That No One Understands Or Cares About. Ready to Fix That?
Organizations often view strategy as either a necessary evil or an unnecessary waste of time and resources. Neither is true.
Strategy only works when it is understandable, differentiated, and adaptable. Too many so-called strategies are simply the repackaging of old tactical plans, or are so abstract, no one in the organization can articulate it or act on it.
A real strategy allows everyone in your organization to contribute to its execution. A real strategy can adapt to a changing environment while remaining consistent. A real strategy is crystal clear to each and every employee.
But when the old methods of crafting strategy don't work, we don't blame the method, we blame internal change resistance and we're back to square one.
While crafting strategy isn't a paint-by-numbers exercise, it starts with answering three questions as honestly as possible:
1. Who are we now?
2. Where do we want to go?
3. What is the flexible path to get there?
The answer to these questions underlies every successful strategy, which addresses three components of change:
1. Capabilities - How the organization's direction and differentiation is defined, operationalized, and integrated across the business
2. Customer - How the organization interprets and addresses audience needs, perceptions, and behaviors
3. Culture - How the organizational culture perceives and adopts new ideas and concepts
This is the framework for the Elastic Strategy™ Method.
What Do The Parts of an Elastic Strategy Look Like and Interconnect?
Approach
If Strategic Change Just Means More Meetings, We've Got a Problem.
The Elastic Strategy Method was born from 15 years of research with over 100 companies.
We found there were three essential components to successful, sustainable strategic change - capabilities construct, customer acumen, and cultural aptitude.
Each drove the ability of the other to operate effectively. Without all three working in harmony, any strategic change effort always fell short of expectations.
We use this framework to evaluate your capabilities, customer, and culture gaps and traps, pinpoint precise change levers, identify what should remain unchanged, and how to seamlessly implement it all.
Examination
Who Knew Copy-Pasting From Your Competitor's Strategy Wasn't Differentiating?
We don't rinse and repeat with our clients. We tailor, personalize, and customize every engagement to eliminate duplicative efforts, minimize resource consumption, and get you to action quicker.
Here are the areas where we dig into your organization to design and operationalize a strategy as efficiently as possible:
Capabilities Construct
-Differentiators
-Orientation
-Positioning
Customer Acumen
-Wants/Needs
-Behaviors
-Perceptions
Cultural Aptitude
-Baggage
-Behaviors
-Communication
If it's time to break the ineffective strategic change cycle, we're happy to chat further on the framework,train your team to use it, or lead a guided engagement.
