Services

Our Focus is in Four Areas. Not the Kitchen Sink.

Customer Insight - provide audience perception research to uncover hidden needs, adoption barriers, and identify opportunities for uncontested growth.

Brand Positioning - uncover your core differentiators and design a unique, differentiated positioning approach, increasing your competitive effectiveness.

Organizational Strategy - design strategies with a clear north star, adaptable to changing environments, and customizable to ensure front line adoption.  

Behavioral Change - design tailored approaches to organizational behavior and communication change, ensuring sustained employee adoption and engagement.
Here's our method.

Approach

And Identifying the Real Problem is the Key to the Right Solution.

Every firm has their approaches and processes, but they are designed for an assumed problem. If they are a leadership firm, your problem must be a leadership problem, because that's what they do.

But understanding the real problem is 98% of the solution. We start without assumptions.

We utilize a method
to identify the root cause of problems, their interrelation, and their impact throughout your organization.

Then we craft a custom solution to fit your unique operations, culture, and context.

We even designed a tool for your teams to better define problems independently, in their own functional areas.
If we find your challenge is something that isn't in our wheelhouse, we'll recommend other great firms to help you.
Here's our method.

Deliverables

What We Can Deliver.

Uncovering Hidden Customer Needs, Behaviors & Perceptions

What people say, what people do, and what people say they do, are entirely different things.

We help you understand customer perceptions, identify unmet customer needs, and design approaches to build stronger relationships, and deepen customer interactions across your products, services, communications, and brand.

Here's more on our method.
Some of the Tools We Use
Qualitative Interviews
3W Ideation™ Process
Quantitative Surveys
Behavior Personas
Perception Studies
Emotional Satisfaction

Creating Differentiated Brand Positions & Strategies

Your leadership, internal teams, and processes need to be aligned with your differentiators before telling your story externally.

We identify your unique organizational differentiators, find misalignments between communication, leadership, and positioning, and design smart approaches to grow market share, increase preference, and reduce competitive pressures.

Here's more on our method.
Some of the Tools We Use
Messaging Assessments
Why/Purpose Evaluation
UVP Audits
Positioning Audits
Key Differentiator Audits
Brand Benchmarking

Shaping Culture Change & Mindset Shifting

Are your teams efficiently identifying customer problems and acting on new opportunities? Are employees effectively innovating and collaborating?

We uncover candid employee perceptions and identify internal inefficiencies, communication, and culture gaps, delivering practical ways to improve operational performance, and increase customer focused behaviors.

Here's more on our method.
Some of the Tools We Use
Perception Studies
Quantitative Surveys
Qualitative Surveys
Principles/Values Audits

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