employees don't understand✲your strategy/
Too many strategic plans are simply the repackaging of old objectives or have elements so abstract that no one has a common understanding of them or ability to act on them.
The problem is we overlook what underlies successful understanding and adoption.
understanding your cultural aptitude/
What it means
How the organization's culture perceives and activates its unique advantages and embraces change.
Why it matters
It enables leaders to anticipate how values, behaviors, and unspoken norms will impact strategic execution across teams. Without it, even the most brilliant strategy can fail due to misalignment with the human systems meant to carry it out.
understanding your customer acumen/
What it means
How the organization interprets and addresses audience needs, perceptions, and behaviors.
Why it matters
Customer needs, expectations, and behaviors determine whether your strategy will fall flat. Without customer acumen, strategy becomes guesswork, leading to wasted resources and missed opportunities.
understanding your capabilities construct/
What it means
How the organization's direction and differentiation is defined, operationalized, and integrated across the business.
Why it matters
It defines what the company can realistically execute, scale, and sustain. A strategy that outpaces capabilities sets the business up for overreach, burnout, and unmet goals.
Don't repackage your strategy. fortify it with a steering guide/
What is a Steering Guide
Born from 15 years of research with over 100 companies, it translates strategic concepts into universal applied principles, mindsets, and behaviors. A Steering Guide creates a strategic narrative. A universal definition of key customer needs, organizational capabilities, and cultural advantages.
Why it matters
This enables everyone to see strategy through a common lens.This enables leaders to easily validate whether new ideas are strategically aligned.This enables employees to quickly convert concepts into action.
