We Focus on Four Areas. We Don't Claim the Kitchen Sink.
Customer Insight - provide audience perception researchto uncover hidden needs, adoption barriers, and identify opportunities for uncontested growth.
Brand Positioning - uncoveryour essence and differentiators and design a unique, differentiated positioning approach, increasing your competitive effectiveness.
Organizational Strategy - design strategies with a clear north star, adaptable to changing environments, and customizable to ensure front line adoption.
Behavioral Change - design tailored approaches to organizational behavior and communication change, ensuring sustained employee adoption and engagement. Here's our method.
Approach
And Identifying the Real Problem is the Key to the Right Solution.
Every firm has their approaches and processes, but they are designed for an assumed problem.If they are a leadership firm, your problem must be a leadership problem, because that's what they do.
But understanding the real problem is 98% of the solution. We start without assumptions. We utilize a method to identify the root cause of problems, their interrelation, and their impact throughout your organization.
Then we craft a custom solution to fit your unique operations, culture, and context.
Uncovering Hidden Customer Needs, Behaviors & Perceptions What people say, what people do, and what people say they do, are entirely different things.
We help you understand customer perceptions, identify unmet customer needs, and design approaches to build stronger relationships, and deepen customer interactions across your products, services, communications, and brand.
Here's more on our method. Some of the Tools We Use Qualitative Interviews 3W Ideation™ Process Quantitative Surveys Behavior Personas Perception Studies Emotional Satisfaction
Your leadership, internal teams, and processes need to be aligned with your differentiators before telling your story externally.
We identify your unique organizational differentiators, find misalignments between communication, leadership, and positioning, and design smart approaches to grow market share, increase preference, and reduce competitive pressures.
Here's more on our method. Some of the Tools We Use Messaging Assessments Why/Purpose Evaluation UVP Audits Positioning Audits Key Differentiator Audits Brand Benchmarking
Shaping Culture Change & Mindset Shifting
Are your teams efficiently identifying customer problems and acting on new opportunities? Are employees effectively innovating and collaborating?
We uncover candid employee perceptions and identify internal inefficiencies, communication, and culture gaps, delivering practical ways to improve operational performance, and increase customer focused behaviors.
Here's more on our method. Some of the Tools We Use Perception Studies Quantitative Surveys Qualitative Surveys Principles/Values Audits
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